Hamzah Raza - UX Researcher
Hamzah Raza - UX Researcher
Hamzah Raza
UX Researcher / Human Factors Engineer
Phone:
310-347-9395
Email:
Location:
Cincinnati, OH
A Bit About Me
My professional journey can be traced back to my curiosity of the human mind. I chose to pursue a degree in cognitive psychology which in turn lead me to discover human factors psychology/engineering (applied cognitive psychology discipline). As a grad student I worked in a NASA supported research lab, where I learned first hand the importance of usability, as we evaluated systems for air traffic management safety and risk mitigation was of paramount importance. As I began my professional career, I chose to take the path of a consultant as this would allow me to work on many projects, often too complex for internal teams to tackle.
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Since then I have worked both at design/creative agencies and in-house design teams. The one constant in my career has been seeking out the most complex and ambitious research I can find. My passion of designing, planning, executing research has never been higher.
Work Experience
SENIOR PRODUCT DESIGNER / HUMAN FACTORS ENGINEER
Kroger Technology & Digital
July 2021 - Present
RESEARCH & INNOVATION CONSULTANT
SEEK Company
January 2020 - July 2021
FOUNDER & PRINCIPAL DESIGN RESEARCHER
Theory + Insight
October 2015 - January 2020
PRINCIPAL CUSTOMER EXPERIENCE STRATEGIST
Sunrise Technology (Kroger)
May 2019 - October 2019
DIRECTOR HUMAN CENTERED DESIGN
Lextant
January 2018 - March 2019
SENIOR DESIGN RESEARCHER
Motorola Mobility (A Lenovo Company)
May 2015 - October 2015
RESEARCH ASSOCIATE II - HUMAN CENTERED DESIGN
Lextant
August 2011 - April 2015
As a Senior Product Designer / HF Engineer, I integrate human factors research with innovative design to deliver user-centered, intuitive products.
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Led UX research for E2E Fresh Initiative and Supply Chain Data Product, yielding insights that enhanced usability and informed strategic design.
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Set product strategy that launched four interconnected Fresh apps, driving engagement and streamlining operations.
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Established human-centered design processes within the E2E Fresh team, accelerating development and boosting user satisfaction.
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Defined product metrics with stakeholders, enabling data-driven decisions that optimized performance and increased success.
As a Research & Innovation Consultant, I led research initiatives that turned complex challenges into actionable, innovative strategies.
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Led research project design for Fortune 500 companies, uncovering insights that informed strategic decisions and elevated market positioning.
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Established UX research capabilities within company services, implementing data- driven practices that enhanced user experience and boosted client satisfaction.
Delivered research and human factors expertise to clients, optimizing design strategy and elevating user experience.
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As Founder & Principal Design Researcher, I built and led research initiatives that transformed user insights into innovative design strategies, driving product innovation and enhancing user experiences.​
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Developed tailored research methods that streamlined workflows and generated actionable insights, boosting project efficiency.
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Crafted research strategies that deepened client understanding of customer behavior, driving innovative product improvements.
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Provided data-driven solutions for complex design challenges, reducing iterations and accelerating time-to-market.
As a Principal Customer Experience Strategist, I developed strategies that boosted customer satisfaction and drove revenue growth.
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Delivered personas and journey maps that informed product strategy, driving improved user engagement and targeted enhancements.
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Established a robust CX process at Sunrise Technology, increasing customer satisfaction and operational efficiency.
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Conducted alignment and ideation workshops, uniting teams and accelerating innovative solutions.
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Developed research programs that transformed Sunrise into a human-centered organization, enhancing customer loyalty.
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Reviewed current processes to identify areas for improvement or optimization.
As Director of Human Centered Design, I led cross-functional teams to transform user insights into innovative, customer-focused design strategies.
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Designed and managed global research programs, uncovering insights that informed strategy and spurred cross-market innovation.
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Sold company services to new and existing clients, expanding market share and increasing revenue.
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Developed UX strategy for an automotive autonomous vehicle program, establishing principles that drove design excellence for years.
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Led an innovation team to create proprietary UX research and design software, streamlining workflows and boosting efficiency.
As a Senior Design Researcher, I led user-centered research to generate actionable insights that shaped product strategies and improved overall user experience.
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Led global e-commerce research efforts, uncovering insights that optimized digital strategy and boosted conversion rates.
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Managed a team of UX designers during an information architecture and redesign project, delivering improved navigation and increased user engagement.
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Led smartwatch size guide research, streamlining measurement processes and simplifying product selection for customers.
As a Research Associate II in Human Centered Design, I conducted comprehensive user research to deliver actionable insights that informed design decisions and optimized product usability. I collaborated with cross-functional teams to refine research methodologies and drive customer-centric innovation.
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